challenge YOUR OWN
STatus quo, BEFORE
SOMEBODY ELSE DOES

RON KAUFMAN

WE ARE A Global innovation and venture studio
making new things possible
through sustainable design and edge-tech
for challenger start-ups & business INNOVATION

Outside-in | Future-focused | Evidence-based | Outcomes-led

EMBRACE THE FRINGE

Welcome to Fringe Studios, where the cutting edge of design-led innovation and responsible, sustainable venture building come together. Daring startup or seasoned enterprise, come make new things possible.

Through the fusion of human understanding, design thinking and machine prowess, we craft products and businesses that challenge status quo while respecting people, planet
& profits.  

Fringe Studios, the gateway to a brave new world where disruptive innovation thrives and the status quo trembles in its wake.  

DISRUPTIVE PRAGMATISM MEANS SHIFTS

“The future is already here, just unevenly distributed.”

— WILLIAM GIBSON

SERVICES

2 WEEKS - SPECIFIC CHALLENGE

SPRINT

Move from potential to a clear, confident direction for action with:

  • Establish context and the potential for challenging it with new ideas.  

  • Ideate and prioritise new customer value propositions and business models. 

  • Gain the evidence needed to take decisions through evaluation and proofs of concepts

CURATED - FLEXIBLE - HYBRID

DRIFT

Immerse your executives and working team into the challenge space through:

  • Build the alignment you need to start your challenger journey. 

  • Experience the world from the audience’s perspective, building empathy together. 

  • Model the potential change environment, and find your target space.

  • Exposure to technology as a driver of accelerated change. 

ALWAYS ON - IDEA TO MVP

EXPERIMENT

Create evidence based products through our always-on labs:

  • Rapidly build the product across relevant dimensions and launch the MVP. 

  • Uncover behavioural drivers & decision triggers for behaviour change. 

  • Evaluate participant interaction and refine models through iterative confidence stages. 

PARTNERED - ADVISORY - FUNDING

VENTURE

Accelerate your start-up idea with co-investment through:

  • Access to services that can accelerate your venture for growth. 

  • A wide bank of experts that can provide advice across markets, business functions and needs. 

  • Organise solid investor proposals and gain access to funding.

PLUG & PLAY - MODULAR

CATALYSE

Wherever you want to go, get there faster with our plug and play:

  • Gain access to “how-to” guides that accelerate your team’s capability.

  • Plug and play solutions that are customisable to your business needs. 

  • Flexible building blocks for your solutions, providing you access to technology capability. 

  • into the fringe

    Solve for problems from new lenses, challenging conventions and moving barriers. Flow across cultures and perspectives, cross pollinating ideas. Sink in without getting stuck by listening for the right signals. Unlock potential and enablement through technology.

  • WIN-WIN-WIN

    The start of solutions for people, are people. Design outside-in to engineer sustainable betterness, equality and equity across ecosystems. No zero-sum games.

  • DATA-LED CONFIDENCE

    Rapidly iterate and allow the data to lead the way, expressing drivers of success through evaluation. Solve one burning platform at a time, building confidence through visualised communication and proof points.

  • LET THE INNER CHILD FLOURISH

    Play and collaborate with courage, allowing curiosity to seek out hidden truths and the nonobvious. Be open to new ideas, connections and approaches.

  • LONG-TERM GAMES WITH LONG-TERM PEOPLE

    Move from idea to product market fit, tailoring business models and CVPs through always-on experimentation. Partner for growth, leveraging expert skills and capabilities to play your strategic game.

the Team

reynhardt uys
Founder | Strategy & ventures

REY@FRINGESTUDIOS.CO.ZA

Having started his career as an early pioneer of UX in South Africa, Rey now has over 20 years of C-suite, senior delivery, management and entrepreneurship experience.

He has worked in global contexts, across domains such as banking, insurance, telco, healthcare, industrial services and retail - leading dynamic outcomes through multi-disciplinary teams in complex environments. 

nehal shah
Founder | innovation & products

NEHAL@FRINGESTUDIOS.CO.ZA

Nehal has spent over 15 years in the experience design world. She has maintained a variety of strategy, design, research & leadership roles.

Her experience design knowledge spans various domains – from Telecom and Banking, to Government and Healthcare, across the world including Asia, Africa and Europe. This includes product design, innovation, trends and future-casting, and building ecosystem solutions for emerging economies.